Katherine (Kate) Pangilinan

Resume

Click on the links to jump to a section, or download my resume as a PDF.

Experience • Community • Awards • Skills • Education 

 
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Experience

AvePoint

Content Marketing Manager (August 2016 - March 2017)
Associate Product Marketing Specialist (July 2015 - August 2016)

I worked across industry influencers (Microsoft MVPs) product, design, business intelligence, and sales teams to create campaigns, lead content production across blog, email, web, and advertising channels, and execute go-to market strategies to generate brand awareness, demand, and revenue.

During my time, I was responsible for creating consistent messaging of marketing and sales materials for over 26 products, launching 2 new products, and producing 2 global digital campaigns.

  • The Office 365 Groups Playbook generated an all-time high in brand engagement, with attendees to our live webinar hitting 40% above average, and total shares of blog content averaging 200 (vs an average 50 shares per post), with our best post reaching over 1000 shares. 
  • The SharePoint 2016 Readiness Guide ran globally over 6 months and resulted in a 30% increase in web traffic, over 4000 conversions, and millions in direct and influenced revenue.
  • Increased web traffic by 30% within a month of taking over blog content

CBS Local Digital Media

Integrated & Product Marketing Intern (February 2015 - May 2015)

I wrote display ads and audio spots promoting CBS Local Offers and Play.It, provided sales teams with vital market research during the launch of PINGO and Play.It, and created wrap-up reports on various national ad campaigns (ACMA 2015 Sweepstakes).


LEGACY Mentorship Inc.

Director of Marketing & Communications (March 2014 - January 2016)

A NGO my friends and I developed in order to provide career and community organizing mentorship programs to AAPI students and young professionals across New York City.

I oversaw the development and execution of all marketing initiatives (brand awareness, program recruitment, event production), and developed the brand voice for all social media channels. You can view a list of our programs here.


Christian Oth Studio

Digital Marketing Intern (August 2014 - November 2014)

I managed content across all social media accounts, created monthly recap reports on all social media activity, and provided writing and editorial support for press releases, emails, and webpages.

View samples of my social media content in my writing portfolio


DIVAlicious (by Lauren Cosenza)

Contributing Writer (August 2013 - October 2014)

DIVAlicious® is a community-driven blog developed by beauty industry guru Lauren Cosenza, sharing beauty and fashion solutions, unbiased reviews, style inspiration, tips, and insider access.

My articles spanned product reviews, product releases, and NYFW.  You can read them in my writing portfolio.


Jane Street Entertainment

Public Relations Intern (January 2014 - May 2014)
Production Intern (May 2014 - July 2014)

I was both on-set support (talent management, still shots, set breakdown) and office support (scheduling, research, interviews, administration) for a number of shows.

Later, my role grew to support the Production Coordinator with MIPCOM 2014 planning and the Director of Social Media with content production and strategy.


Preston Bailey

Public Relations & Senior Intern (May 2013 - January 2014)

I provided editorial support for over 45 weekly blogs, pitched and produced a number of my own articles, launched their official Instagram account, and managed content strategy across all social media platforms which led to over a 30% increase in total following.  

View samples of my articles and social media posts in my writing portfolio


Ermenegildo Zegna Group

Public Relations Intern (August 2012 - January 2013)

I styled sample requests for shoots in publications such as GQ, Details, and Esquire, created weekly press reports, and coordinated all sample returns/deliveries. 


Marvell Repertory Theatre

Marketing Intern (January 2012 - May 2012)

I produced content for the social media and direct marketing strategies for The Threepenny Opera, which received a Drama Desk Award nomination for Best Revival of A Musical.


Community Service

 

FIND Inc.

District III Public Relations Officer (May 2013 - May 2014)

District III is the New Jersey/New York City/Long Island chapter of the Filipino Intercollegiate Networking Dialogue Inc., a non-profit organization connecting Filipino and Filipino-American university students across the east coast.

  • I was in charge of maintaining relations between FIND and 6 student-run organizations within the New York/New Jersey area.
  • During my term, I also launched District III's official website and #D3DidYouKnow, a social media marketing campaign that to this day continues to engage members on current events in the district, the Philippines, and the world.

FUSION at Baruch College

External Public Relations Officer (May 2012 - May 2013)

FUSION is dedicated to promoting and educating Baruch students about the Filipino culture along with creating cultural bridges between Filipinos and non-Filipinos.

  • I was in charge of building and maintaining relations with non-profits, businesses, and non-Baruch student-run organizations across the tri-state area. My role included the development of weekly newsletters to our general body, social media management, and event production. 
  • During my term, I produced FUSED, which sold out all seats (150) for the first time its history, and was nominated by Baruch's student government for Best Event.

Certifications & Awards

Skills

Advertising & CRM Tools

Marketo, MailChimp, Power BI, Microsoft DynamicsCRM, Google Analytics, Facebook Ads, Twitter Ads

Social Media & Content Management Software

Wordpress, SquareSpace, Hootsuite, Medium, Facebook, Twitter, Instagram, Youtube

Design & Production Tools

Adobe Photoshop, Final Cut Pro, Basic HTML5, Canva

Administration & Collaboration Tools

SharePoint, Office 365, Google Drive, DropBox, Microsoft Office Suite (Excel, PowerPoint, Outlook, etc.)


Education

 

Bachelors of Business Administration
CUNY Baruch College | Class of 2015

GPA: 3.5
Major: Marketing - Advertising & Communications
Minor: Journalism - Multimedia Reporting & Creative Writing